Traditional souvenirs in Madrid and where to buy them

What would a trip be without those little reminders that transport us to somewhere else on the planet? If you are someone who loves coming home with a suitcase full of gifts and souvenirs, this post is written especially for you.

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But we’re not talking about those dime-a-dozen “Made in China” souvenirs that you can find in any old shop. As an authentic local business ourselves, in this post, we want to show you some of the local artisans and family businesses who are keeping the tradition alive.

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Hand Fans

Since the 18th century, Spain has been one of the greatest producers of abanicos, or fans, in Europe. In fact, the southern city of Cádiz is home to the only school in the world where you can learn the trade of fan making.

Traditional souvenirs in Madrid - Ancient texts show that the hand fan was used in ancient Greece. In modern times hand fans enjoyed great popularity in Spain / Photo: OgoTours

Luckily, this long Spanish tradition has one of its master artisans right here in Madrid, at Casa Diego. Honestly, it’s hard to find businesses like Casa Diego in the 21st century. Here, you’ll find true works of art, such as artisan fans made from silk and painted by hand. In addition to fans, Casa Diego also offers all sorts of women’s accessories, like shawls, combs, parasols, etc.


  • Casa Diego: Family business opened in 1858 and specializing in handmade fans (address: Puerta del Sol, 12)


Flamenco has always played a very important role in Spanish culture and folklore. This musical style emerged in the 18th century in southern Spain, and from there, spread to different parts of the country, including Madrid. With this in mind, why not take a little piece of Spanish culture home with you?

Traditional souvenirs in Madrid - The footwear industry is one of the most important in Spain. Currently the turnover of this industry reaches 3 billion euros per year / Photo: OgoTours

At specialty shops, you can find all sorts of accessories, such as castanets, flamenco shoes, Manila shawls, etc. Obviously, the prices of these products will vary widely depending on whether they are designed for beginners or experts.


  • El Flamenco Vive:  Here, you’ll find all types of flamenco products and accessories, along with an incredible collection of books, CDs and DVDs specializing in flamenco (address: Calle del Conde de Lemos, 7)
  • Gallardo: This shop has been dedicated to the crafting and sale of flamenco dance shoes since 1951. According to the experts, these are the best shoes in the world for flamenco dancing due to their quality and the richness of their sound (address: Calle de Cabestreros, 10)

“Boina de Chulapo”

Madrilenians are popularly known as “chulapos”. During city festivals, like May 15 (Day of San Isidro) or November 9 (Day of La Virgen de la Almudena), the city fills with people dressed in traditional Madrilenian costumes.

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Talking about these traditional garments, there is one essential piece, the boina de chulapo, a sort of beret-style cap also called “parpusa”. This boina is made from fabric with small white and black squares. Also, this boina has a small visor in the front, which really makes it stand out.

Souvenirs in Madrid
Traditional Souvenirs in Madrid - People dressed in regional costumes / Photo: Alex Bikfalvi (Flick / C.C.)

In the old part of the city, there are traditional hat makers, some of which have been in business for more than 100 years, and where you can buy an authentic boina de chulapo.


  • Sombrerería Medrano: Calle Imperial, 12
  • Casa Yustas: Plaza Mayor, 30
  • La Favorita: Plaza Mayor, 25

Manila shawl

Although the mantón de Manila or Manila shawl is a garment associated with flamenco, it is also an element of folk dress. For local festivals, Madrilenian women wear traditional dresses (long, with fitted bodices) and a Manila shawl over their shoulders.

This shawl is made from silk and decorated with bright colors, flowers, birds, etc. A long, thin fringe decorates the edges of the shawl all the way around.

Traditional souvenirs in Madrid - Manila shawl is even today an essential part of Spanish culture, especially in Andalucia where is used for festive occasions / Photo: OgoTours

The Manila shawl has its origins in China. From there, the shawl reached Manila, capital of the Philippines (a territory of Spain until 1898). Trade between Spain, the Americas and the Philippines brought this garment to Europe and popularized it in Spain.


  • Maty: Family business opened in 1943 specializing in flamenco and ballet clothing and traditional dresses (address: Maestro Victoria, 2)

Edible souvenirs

Food is taken very seriously in Spain, and there are many products of excellent quality that you just can’t miss.

Saffron is one of the most beloved spices in Spain because of the unique flavor and rich color it adds to dishes. In fact, it is considered the most expensive spice in the world. A kilogram of Spanish saffron costs approximately €5000.

where to buy saffron in Madrid
Traditional souvenirs Madrid - The collection of saffron is an industry in which whole families participate in large regions of Castilla La Mancha (south of Madrid) / Photo: Javier Falcó (Flickr / C.C.)

Another genuinely Spanish product is olive oil. Spain is the number one country in the world in olive oil production. There are tons of brands and varieties of olive oil, with the most admired being extra virgin olive oil. This oil is used by Spaniards to dress salads and even in cooking.

Spain’s beverage par excellence is wine. All over the country, there are hundreds of thousands of vines planted which produce some of the best wines in the world. The dry climate and huge variation in temperature between winter and summer help create an excellent quality grape. In order to protect the quality of Spanish wines, D.O.P. (Denominación de Origen Protegida, or Protected Designation of Origin) were created. Producers who adhere to any of the D.O.P. commit to maintaining the quality of the product and to respect the traditional winemaking process. Always look for the “Denominación de Origen Protegida” seal on the bottle.

Edible souvenirs in Madrid
Traditional souvenirs in Madrid - The variety of wines in Spain is really incredible. The most famous are Rioja, Vladepeñas, Ribera de Duero and Sherry / Photo: Keith Williamson (Flickr / C.C.)

Around Christmastime, shops fill up with the famous turrón (nougat) in different flavors. In Spain, we have a long tradition of turrón, especially in the eastern part of the country (Valencia and Alicante). Turrón is a sweet made with toasted almonds, honey and egg. These ingredients were very common in Arabic desserts, who were on the Iberian Peninsula for centuries. The most renowned turrón comes from a small town in the province of Alicante, called Jijona.

Finally, we would like to recommend the traditional caramelos de violeta. These candies were introduced to Madrid by King Alfonso XIII, who learned about them in France. In fact, they say that the king always bought two boxes of candies: one for his wife, and the other for his mistress. As the name suggests, these candies are made with essence of violet flowers, which give them their beautiful color.


  • Saffron: La Melguiza (address: Calle de Santiago, 12)
  • Spanish wine: Casa González (address: Calle León, 12)
  • Olive oil: La Oleoteca (address: Calle Mayor, 44)
  • Nougat: Casa Mira (dirección: Carrera de San Jerónimo, 30) / Horno San Onofre: Dirección (Calle San Onofre, 3)
  • Violet candies: La Violeta (address: Plaza de Canalejas, 6)

We hope this post helps you in your complicated task of choosing the right gifts. If you’re traveling to Madrid and have any questions or need some information, please feel free to contact us at info@ogotours.com / +34 660 594 952 (WhatsApp available).

About Javier

Hola! My name is Javier Redondo, tour guide in Madrid for more than 8 years.
As a good "Madrileño", I love football (I support Atlético de Madrid), eating tapas and walk the cobblestone streets of old Madrid 🙂

This Madrid blog is where I share tips on popular attractions, local food and off-beat spots.

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